Meet the Team


Head Designer and Project Manager

Josephine Elizabeth Blake

AKA Justine Baker

A USA Today Bestselling author with over a decade of design experience, Josephine has hand-picked a team of designers that exel in the industry–without the use of generative AI. She specializes in most sub-genres of romance, thrillers, horror, women’s fiction, and fantasy, as welling as branding and marketability.


Our Designers


Makenna Kieth

Junior Designer (In Training)

Kenna is our newest junior designer in training. She’s making excellent progress and we aim to debut her work and open her calendar in late 2027.

Maddy Cunningham

Team Illustrator

Maddy works as our team illustrator. She specializes in sweet romance, cozy fantasy, cozy mystery and character artwork.

Lara Skye

Junior Designer

Lara comes to us with 10+ years in the field of cover design. She works in most genres, but specializes in romance and women’s fiction.

Paul Andrei

Senior Designer

Paul comes to us with 10+ years in the field of cover design. He works in most genres, but specializes in fantasy and thrillers.


Book a Custom Design

Josephine Blake is on hand to lend her skillset to each and every project that passes through Covers and Cupcakes LLC. She works as art director and project manager, with any package you choose from any designer on our team.

Custom Illustrative Design with Maddy

Starting at $499

Includes up to two fully illustrated characters, art direction, formatting, typography, and a final review from Josephine Blake.

Custom Photo-Based Design with Lara

Starting at $499

Includes art direction, typography, and a final review from Josephine Blake.

Custom Design with Paul

Starting at $599

Includes art direction, typography, and a final review from Josephine Blake.

Custom Design with Josephine

Starting at $599

Includes a full analysis of marketable genre trends with intense focus on what makes a cover sell to the target audience, including genre trends, branding, and color theory.


“Josephine is AMAZING. She just redesigned 6 covers of an existing series, and it was like she read my mind on exactly how to make them magical. I have never had to give so little feedback to a designer before and had them turn out so perfectly. I am in love with the final result on all of them! She was an absolute joy to work with.”

-Author, Meg Easton